Product Information288 pages
“It’s not the magic that makes it work; it’s the
way we work that makes it magic.”
The secret for creating “magic” in our careers, our organizations, and our
lives is simple: outstanding leadership—the kind that inspires employees,
delights customers, and achieves extraordinary business results.
No one knows more about this kind of leadership than Lee Cockerell, the man
who ran Walt Disney World® Resort operations for over a decade. And in
Creating Magic, he shares the leadership principles that not only
guided his own journey from a poor farm boy in Oklahoma to the head of
operations for a multibillion dollar enterprise, but that also soon came to
form the cultural bedrock of the world’s number one vacation destination. But
as Lee demonstrates, great leadership isn’t about mastering impossibly complex
management theories. We can all become outstanding leaders by following the
ten practical, common sense strategies outlined in this remarkable book. As
straightforward as they are profound, these leadership lessons include:
Everyone is important.
Make your people your brand.
Burn the free fuel: appreciation, recognition, and encouragement.
Give people a purpose, not just a job.
Combining surprising business wisdom with insightful and entertaining stories
from Lee’s four decades on the front lines of some of the world’s best-run
companies, Creating Magic shows all of us – from small business owners
to managers at every level – how to become better leaders by infusing quality,
character, courage, enthusiasm, and integrity into our workplace and into our
LEE COCKERELL was the executive vice president of
operations for Walt Disney World for more than ten years. As one of the public
faces of the world-renowned Disney Institute, he continues to teach courses in
leadership and professional development. A popular keynote speaker, he
frequently addresses Fortune 500 corporations, government agencies,
educational institutions, and nonprofits across the country. He lives in